Ferrari Did It. AMG Did It. Lamborghini Didn’t.
Five years ago, Lamborghini stood in front of the automotive world and promised an electric car called the Lanzador. Last February, they cancelled it. No car, no timeline, no replacement plan. Just an announcement that the project was dead before it ever reached a showroom.
Meanwhile, Ferrari divided the internet with its first EV, Mercedes-AMG shut down a bridge in Los Angeles to launch one, and Lexus put one in showrooms that real people might actually buy. There’s a huge gap between promising an electric future and delivering one.
Building a credible EV from scratch requires years of platform investment, battery expertise, and a willingness to bet serious money on an outcome you can’t fully control. For a brand like Lamborghini that sells excess and screaming V10 engines, you’d think instant electric torque would be a natural fit. Apparently not.
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Mercedes-AMG Launches Its First Ever Electric Car
Mercedes-AMG didn’t just launch an electric car. They closed the 6th Street Bridge in downtown Los Angeles, drove the new GT 4-Door Coupe across it, and finished the evening with a Blink-182 concert. More than 500 guests were there to see it, including Brad Pitt. It was one of the biggest car launches in recent memory.
The new GT 4-Door Coupe is the first fully electric car in AMG’s history, and the hardware is impressive. Three axial-flux motors produce up to 1,169 horsepower in peak Launch Control mode. The GT 63 hits 60 miles per hour in around two seconds flat and claims a range of up to 432 miles.
The charging numbers are just as striking. The 800-volt system accepts over 600 kilowatts, adding roughly 286 miles of range in ten minutes. This is a brand that didn’t dip a toe in the EV waters, it dove in without a life raft.
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Ferrari’s First Electric Car Divides Loyal Fans
Ferrari took a different road to the same destination. It just debuted the Luce, its first fully electric model. The design is bold and split the fanbase straight down the middle. The people who love it really love it. The people who don’t are being very loud about how it’s the end of the automotive world.
But here’s the thing. Ferrari showed up. After years of insisting that a Ferrari needed a combustion engine to be a Ferrari, the company built an EV anyway. Whether you like the styling or not, that takes real courage for a brand whose identity is built on roaring engines and Italian tradition. The Luce exists. Lamborghini Lanzador does not.
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2026 Lexus ES Electric Is the Luxury EV Most People Actually Need
Lexus is doing what Lexus usually does. No fanfare, no controversy, just careful execution designed to age well and not ruffle too many feathers. The 2026 Lexus ES Electric isn’t trying to be the fastest or the most talked-about EV on the road. It’s trying to be the most sensible luxury EV you can actually live with and afford.
It’s longer, roomier, and more refined than the older gas ES with up to 307 miles of range and 338 horsepower available in the all-wheel-drive 500e. Reclining rear seats, massage, and a 14-inch touchscreen come standard in higher trims. This is a car built for commuters, families, and people who want a luxury sedan that happens to be electric.
Four brands. Four very different answers to the same question. Lamborghini blinked. AMG staged a spectacle and backed it with serious hardware. Ferrari divided opinion but delivered the car. Lexus made something genuinely useful.
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The EV Transition Is Harder for Performance Brands
The EV transition hasn’t been easy for any brand, but performance brands have had it harder than most. Their buyers aren’t shopping on efficiency or running costs. They’re buying an experience, and a lot of them still want that to come with a roaring engine.
Lamborghini cancelled the Lanzador, and honestly, whether that was the right call or the wrong one is genuinely up for debate. What isn’t debatable is that Ferrari and AMG made their choice and stuck with it. Lexus just got on with the job. The next few years will tell us who read the room correctly.
