Hyundai’s U.S. Momentum: Five Years Of Growth And A $26 Billion Bet

Hyundai’s steady U.S. sales growth, hybrid push, and a $26B American investment plan show why the brand matters for everyday car buyers in 2025.

Why this matters right now

Hyundai is aiming for “five for five in ’25,” its fifth consecutive year of record retail sales in the United States. Shoppers are responding to value, design, and efficiency. Hyundai says Americans have purchased more than 1.5 million eco-friendly vehicles, including hybrids and full EVs.

The company plans $26 billion in new U.S. investment between 2025 and 2029, including expanded production in Georgia and Alabama and a new steel plant in Louisiana. By 2030, Hyundai targets 80 percent of U.S. sales to be vehicles built in America, which can support supply stability and pricing.

Hybrids are a big part of the plan. As incentives and charging access shift, many buyers want efficiency without changing daily habits. Hyundai’s new Palisade Hybrid fits that brief for families who want space, comfort, and lower running costs.

You may also like: Toyota’s Secret Weapon: That Could Outclass Rolls-Royce

How Hyundai compares

Hyundai Motor Group ranks among the largest global automakers by volume and has posted strong profitability. The lineup covers sedans, SUVs, and EVs, and regularly earns top safety honors. Check current awards at IIHS.

Where some rivals go EV only, Hyundai offers choice. If you want a smart value play under $30,000, see Test Miles’ roundup of fun, attainable cars: most exciting cars under $30,000. If you are into future tech, read our take on emotional mobility and in-car innovation: smart tech reshaping cars.

You may also like: The Future Is Feeling: How Smart Tech Is Re-Shaping Cars

Who this helps, and who may look elsewhere

Great for drivers who want modern tech, strong safety, and a reasonable price. The hybrid lineup helps buyers who want better mpg without charging anxiety. Families eyeing a three-row should look at the Palisade Hybrid.

If you want a prestige badge or a track-focused EV, Hyundai may not match that brief. If you insist on EV only, Hyundai’s hybrid-first approach may feel cautious, though EV options still exist in the lineup.

You may also like: 2026 Aston Martin Vanquish Volante: £600 K of British Excess

What it means long term

Hyundai entered the U.S. in 1986 and celebrates 40 years here in 2026. The new investment plan strengthens American manufacturing, aims for more locally built models, and supports a broad mix of powertrains. North America is a key profit region for the brand. For shoppers, that can mean better availability, stable pricing, and more choices that suit daily life.

You may also like: The Tiny SUVs Outselling the Big Guys

For more information, follow @nikjmiles and @testmiles on all social media platforms.

You may also like: Pirelli Cyber Tyre: the tyre tech redefining connectivity