Mercedes Has a New CTO, And It’s Not Just a Name Change, It’s a Strategy Shift
If you only read headlines, you might file announcement of Mercedes-Benz’s new chief technology officer under normal executive reshuffles….
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New York Auto Show at a Crossroads: The Best Cars Ever Meet an Industry in Flux
This Isn’t a Car Show Anymore. It’s a Reality Check After 19 years of hosting live television from the…
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How Toyota’s Fake Dining Room Shaped American Cars
A staged room in California helped Toyota understand American lifestyles in a way data never could, and it still…
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Honda’s Next Move: Hybrids, EVs, and Supply
In a candid conversation with Honda sales leader Lance Woelfer, the brand’s near-term priorities come into focus: build more…
